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Shea Moisture Pandering to a White Demographic | Black Business P1

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Shea Moisture Commercial – https://www.youtube.com/watch?v=F2RVWTGAevE

Comments

Pam Arias says:

Shea Moisture rides way too much for biracial or multi racial looking women. Ladies try to make your own products.

candygigifan says:

A lot of non African ppl all ready are using this products , like my self , I have curly . so I can see why they make this commercial .

King's “Black” Queen says:

Shea Moisture did not have to sell out…they were doing amazing on their own…they are a multi-million dollar company because of black women..now they are taking out faces off of things and being Whitewashed…Fuck Them… it's called greed…
Carols Daughter isn't doing well because the value wasn't the best for the buck you're paying

Chris Harrison says:

I don't understand why there is ethnic section? I live in Canada and this shouldn't be! I will talk to the store manager about this.
I have red hair and it is very coarse and my girlfriend would get me this conditioner that works, (ethnic section, I guess) that work for me, every time she visited United States.
So, when I met some new people at a new job, they were surprised I used this conditioner and there is this oil that only "black people" use. Well, that got me all heated, huffy, puffy! What is the difference! We all have hair with issues. It just so happen that brand is my HG and make my hair soft and smooth to touch.

kelly Goodman says:

glad I didn't buy anything from shea moisture

Janelle Edwards says:

that commercial was very dramatic haha.

Nicole Webb says:

Luster suck dryers my hair out n that why I had used L'Oreal and suave.

tataxyz123 says:

U sound racist. I don't care what black women use to wash their hair or any other race. If it's a good product then let them grow and be successful. I love all races

Sureya Sheck says:

You guys should be happy that shea moistures business is expanding
I live in Amsterdam and there aren't many shops that sell shea moisture or other hair products for curly hair

littleeva says:

Not 100% true in NYC. In Duane Reade, I still see Shea Moisture in the "ethnic" section. But what they do is, the products for white women are on one side of the aisle and Shea Moisture and Carol's Daughter is on the other side of the aisle, so that's how they pretend it's "in the beauty section".

Kendreya Howell says:

they just want them coins. black women dominate 90% of the hair care industry. we are their biggest consumer.

Dominique Treu says:

White people own Shea Moisture now so I don't understand why Black people are upset about this. No black-owned company has to sell out. They all CHOOSE to. As far as Black women go, start making your own hair products and draw your money away from these companies.

100thdegree says:

i think there should be more hair stores owned by black people. i mostly see asians owning them. thats good business. i think people should still buy shea if they like it. to me they didnt sell out. they didnt sell their company to a white owned business. people are quick to stop shopping at a black owned business but can easily walk into a walmart no second thought.

Laura B says:

White women love to go to the black hair care section and buy things. They hate feeling left out of something and lots of businesses take advantage of this.

Sarah Lee says:

3:34 – "Shine reports that as of 2013, women collectively spend about $426 billion on beauty products each year. According to an article from In Style that year, the average woman spends $15,000 on beauty products over the course of her lifetime. Nearly $3,770 is spent on mascara, $2,750 on eye shadow, and $1,780 on lipstick." — The interwebs

Melissa Tisdale says:

I'm trying hard to see her point (s), but I totally disagree with the notion that Shea Moisture should only cater to Black people/women. SM actually caters to hair of a variety of textures and types; "black" hair isn't even of the same type and texture. Also, SM prides themself on being a natural hair care brand; with this said, natural hair is natural hair, whether the person is black, white, whatever…so I'm totally lost on the "cater and sell to blacks only" notion. At the end of the day, Shea Moisture is a business like any other, and the last time I checked, businesses stay afloat when they are competitive, and since they are a natural haircare line, their competitive edge is not just selling to black people, but all people that want to enhance and embrace the hair that grows out of their scalps!

Proud Grammar Nazi says:

You are EXTREMELY racist. Every comment below was full of "us, them, us, them, us, them." Blacks squawk about wanting whites to stop seeing color but that's ALL blacks see! Everything said in this video was VERY anti-white, very separatist-minded (50+ years after the end of segregation), very illustrative of the expectation by blacks that whites silently and happily cater to them while not noticing or ever speaking about any subcultural differences between us because we are "all the same" and "skin color" is only skin deep, and yet blacks demand the privilege of being allowed to continue their separatist thinking, their pride in "black owned" and "black money" and black this and black that. Are whites allowed to be openly proud? Hell, no, because for us to dare to be proud of our color would be to get accused of hatred or racism or white supremacist thinking. Are we allowed to praise white owned business? Could we make videos saying all this crap?! Blacks don't really want unification. They don't really want us all to be seen as just the HUMAN race. They want to keep things separate while cursing whites for even DARING to have similar thoughts. I found this video disgusting, insulting, racist, and impossible to even finish.

Hannah Love says:

I didn't see it as pandering to white women LOLLL. But why not get some white people dollars though.

jonjon says:

we stay be sharing with white ppl, look at egyptian movies, yup where share to damn much, the history went straight white

antonia eriksson says:

Shea Moisture is owned by Sundial Brands, right? They also own Madam C.J Walker? So I'm assuming Madam C.J Walker is 100% black owned too? Just trying to learn, not questioning or anything

g diamond says:

a lot of products made for black women are made by white owned companies

g diamond says:

IT"S the same as Palmer's black women buy the products and white, bi- racial, and other races of women get the tv ads and the magazine ads

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